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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Introduction Utilizing questionnaires is an excellent way to collect data that will help organizations achieve their objectives and make progress. This simple design, though, can be highly deceiving,...

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At the time of recruiting a CEO, it is very important to look for a person who is already having the idea of working in the same field. Experience is a mandatory factor in this recruitment. In additio...

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Week 3 Individual Paper

Week 3 Individual Paper

Q Instructions • Topic: Recent Purchase Experience • Resources: University Library, Internet, Textbook • Write a 1,000-to 1,500-word, double-spaced APA formatted paper using o one local recent purchase experience of your choice and focusing on the following questions: ? What elements of the marketing mix helped you decide to make this purchase? ? How did this purchase meet or fail to meet your expectations? ? What was the product’s overall positioning ? What does it say about your overall consumer buying behavior? • Format your paper consistent with APA guidelines.

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This analysis is focused on my purchase of Epson XP-4100 printer from a local Best Buy store. The areas of evaluation include the elements of the marketing mix that led to the purchase of the particular model, the consistency of the product to my expectations, the overall positioning of the product, and the consumer buying behavior component of the purchase. The understanding of a consumer’s approach to identify and purchase a product can help a marketer in the effective positioning of the brand to attract and retain a target audience.